Beauty is the message


A devastating explosion kills a Production Manager at a local garment factory in Northern India. The ruins unravel a series of questions, as the incident intertwines three independent stories about a brutal fashion industry, where beauty always comes first.

The news of the factory explosion reaches Fredric, a swaggering CEO of the Swedish fashion label, Icona. Fredric is the one in charge of the collapsed factory, but is presently living the good life on a yacht outside off the Maltese coast. In order to find the truth regarding the disaster, he makes a trip down to India. Although simultaneously he is trying to hide a dark secret.  A secret of great shame, that could ultimately destroy him.

Meanwhile in Stockholm, Charlotte, Fredric’s wife is pursuing a life filled with luxury and style. As a former model, her beauty is a top priority. But when she is forced to make a life changing decision- what is most important to her: health or beauty?

In a poor town of Poland, young Natasza is auditioning to become a model. With her fair beauty she accepts a modelling contract and a promise to save her family from poverty. She is put on a flight to Tokyo, with high expectations. But the glamorous illusion of the modelling industry is soon to be shattered by the harsh reality of humiliation, isolation and assault. Devastated and far away from fulfilling her dreams, she finds herself as a call girl on a yacht in Europe.

In Northern India teenage boy, Halim, spends his working days paddling through toxic waste as a garbage boy at Icona’s factory. Everyday is a struggle for survival for Halim and his family, as they are subjects to  slavery and degradation. But one day Halim witnesses something he cannot ignore and the fight for justice begins. A fight that will end in darkness and cold blood.

Beauty is the Message, is a poetic and political drama set on an international arena, which uses a nonlinear narrative to elegantly weave together the destinies of three fallen victims across the world.




Production status In development

Production country Sweden, India, Poland, Japan, Malta & USA

Running time 120 min

Genre Drama

Production company Crisp Film AB


Casting will start in 2018.


Writer & Director Robin Ehlde

Executiv Producer Thomas Aziz