The Supporter’s Spirit
Unibet aimed to create a commercial that celebrates the true heroes of football – the supporters. By authentically portraying Swedish supporter culture, we succeeded in creating a film that only true football aficionados could appreciate. The film takes viewers on an emotional journey through the life of a supporter, from home games to away matches, from the stands to the pre-game excitement, the nerves, and the joy of victory. Every scene builds drama and resonates with the narrative voice.
Using a handheld camera with smooth movements, we capture moments up close and personal. Quick cuts create a dynamic and engaging film experience. Close-ups of gestures and details known only to the most dedicated supporters enhance the film’s authenticity. By following real supporters, we capture natural and spontaneous moments while also orchestrating key scenes to ensure strong storytelling.
Unibet’s own music and a meticulously crafted soundscape amplify the emotional impact of each scene and reinforce the brand’s identity. The result is a gripping and genuine film that pays a heartfelt tribute to the spirit of supporters in a credible way.
