Together with the advertising agency Tomorro, we collaborated on an exciting project for Apoteksgruppen, where we were challenged to create a fresh and innovative film concept with recurring characters. Our main goal was to establish characters that could be utilized over time, keeping the brand consistent and memorable.
To achieve this, we developed two characters: a comedic “annoying customer” portrayed by comedian and actor Peter Magnusson, who had all sorts of complaints, and a real pharmacist from Apoteksgruppen, who addressed the customer’s needs humorously and authentically in each film.
Through several rounds of production, we created a series of commercials, all set in one of Apoteksgruppen’s pharmacies, with each film adopting a humorous tone and concluding with the presentation of a specific product. The storytelling and dialogue in the films were cleverly crafted to link the message to the product in a compelling way.