Bethard

Bethard

This young brand wanted films with a distinct look, tone and character in order to stand out in an increasingly competitive betting market.

We created a world no competitor dared to visit: old hardcore gyms and cold silent arenas. To deliver Bethard’s message, we chose the hardest actor and sportsman in Sweden: Dragomir Mrsic – all in line with Bethard’s brand message: winners dare more.

The films did a good job launching Bethard as the new maverick player, and clearly stood out from the rest “on the pitch”.

Brand BETHARD
Agency Story By Daniel Rinaldo AB

Videos

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The Arena
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The Gym
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Behind the scenes
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