MEET FINLAY
Humor is one of the most effective tools for building loyalty and sparking emotion. For Creon, experts in promotional merchandise, we wanted to create a film that takes the client’s worst fears and dials them up to the absurd. The result is the concept “The Interview”, a horror story with a comedic twist.
The film revolves around a man in an interview setting. His gaze is empty, as if he has just survived a catastrophe or witnessed a deep-sea monster. With deadpan gravity, he testifies about the “massacre”: clothes that were too tight, logos that fell off at a touch, and coffee cups leaking lead.
The craft focused on finding the balance between discomfort and absurdity. To heighten the sense of trauma, we chose to shoot with wide-angle lenses at close range. This creates a slightly distorted and exaggerated look in the close-ups that immediately sets a distinctive tone.
Casting and direction were crucial to the concept. We looked for a character reminiscent of an old sea captain recounting horrors at sea. By adding a strong dialect, the absurd complaints were given an epic and dramatic framing.
The film’s turning point relies entirely on contrast. From the dark lighting and intense acting, we shift instantly to a bright and relaxed tone the moment the brand is mentioned. It is in this technical precision that the humor lands.
