Our mission was to create an inspiring inauguration film for Furuborghallen in Nykvarn. Furuborghallen is a sports hall specialized in school sports and club activities, focusing on sports like floorball and handball.
The film became a comprehensive presentation of Furuborghallen. The viewer was taken on a guided tour through the various areas of the hall – from the sports sections to meeting places and event venues.
The guide for this visual journey was our dance group. The dance was divided into different segments filmed in various locations within Furuborghallen. Dancers started at one point, such as the entrance, and through swoosh transitions, viewers were moved from one location to another.
The goal was to create a film that not only introduced Furuborghallen but also instilled engagement for it. We aimed to generate interest among both internal and external groups, encouraging them to be part of Furuborghallen, and attract external entities to choose the facility for their trade shows or events.
The result was a cinematic journey through sports and community, successfully presenting Furuborghallen as a vibrant and versatile place. The film not only attracted visitors and potential users but also fostered a sense of community and activity, which ideally served as an appealing factor for both local and external groups to engage with and utilize this versatile sports facility.