HEMMATRÖJAN
Ahead of the launch of Sweden’s new 2026 home jersey, we created a stills campaign for Adidas & SvFF with a warm and energetic look. The production was carried out in two parts, the first shoot took place in Stockholm and the second in Marbella.
We worked with hard, directional light to mimic strong sunlight and create graphic shadows and warmth in the images. The props were kept simple. Clotheslines, clothespins and a fan were used to create natural movement in the jerseys and bring a more spontaneous, lively feeling to the images.
In post production we increased vibrancy and contrast and added a subtle grain to give the images depth and texture while keeping skin tones natural.
The final campaign was released early November and presented the new home jersey in a visual style that feels sunny, bold and full of tournament energy.
