FELIX
When Felix set out to launch its new sauces, highlight bestsellers like meatballs and fries, and build curiosity around its frozen food range, the strategy was clear: think broad. Four campaigns, seven films, and one central idea – each product category would have its own distinct visual and tonal identity, yet still feel part of the same brand world.
Together with Bly and Colony, we produced four campaigns with clearly defined tones and expressions. The meatballs took the spotlight in Köptbullar, a series of dramatic trailer-style films filled with everyday chaos, kitchen tensions, and quick dialogue. Potatislandet offered a nostalgic and humorous nod to Swedish potato culture, where cravings and emotion came together in stylized scenes.
For the sauce and dressing campaign, we broke away from traditional food film conventions and created a polished, beauty-inspired look with rhythm, color coordination, and strong visual styling.
The single-serve campaign built on an established concept and delivered quick, punchy films packed with wordplay, surprises, and a high level of recognition.
We managed the entire production from casting and costume to set design, logistics, and filming. Each film was developed with its own story and tone, yet everything came together through a consistent approach to form, color, and feeling. The visual identity wasn’t just designed to stand out, but to highlight what makes each product unique.
The campaigns rolled out across TV, social media and DOOH. The goal was to meet consumers in more everyday moments and give Felix a stronger, more natural place – both in the freezer aisle and in Swedish homes.
