EN BILJETT FÖR HELA RESAN
Together with the agency Blomquist, we were commissioned to produce a motion launch campaign for Mälardalstrafik. The aim was to strengthen the brand and clarify the offering for travelers across the entire Stockholm and Mälardalen region.
The concept is built on a visual narrative that weaves together the grand perspective with the intimate. The films open with graphic top-down drone shots, showing Mälardalstrafik vehicles moving through various landscapes and urban environments. These views then transition into warm, interior scenes where we meet the people behind the journey. We chose authenticity over polished facades to depict actual everyday life – from the student studying to the commuter enjoying their morning coffee.
The production required a thoughtful technical solution to ensure both cost-efficiency and longevity. The interior scenes were filmed at the depot in Eskilstuna using extras. The result is a modular asset package adaptable for future campaigns, where a soundscape of subtle music and ambient sounds reinforces the feeling of being in motion.
