Works for your Sunday jog too
MOC makes durable, colorful and waterproof, easy-to-carry smart cases for cell phones. In a world where image and slickness are key, we went all in on striking visuals and timing. Clearly and slowly highlighting the flexibility and smartness of this killer of a case.
We went for a dark “backdrop” in order for the colorful details to effectively stand out. As for drama and effects we highlighted the benefits of the product by showing the case in slow-motion, against the elements – on a fantastic stuntwoman (and the odd man) – and voilà!
These simple and clean films did a great job. It was so well done that MOC cut out a huge frame of the film and hung it at Arlanda Airport as a billboard. The devil is in the details. Amen.