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Works for your Sunday jog too

Works for your Sunday jog too

MOC make durable, colourful and waterproof, easy-to-carry smart cases for mobile telephones. In a world where image and slickness are king, we went all in on: striking visuals and timing. Clearly and slowly highlighting the flexibility and smartness of this killer of a case.

We went for a dark “backdrop” in order for the colourful details to stand out in a great way. As for drama and effects we highlighted the benefits of the product by showing the case in slow-motion, against the elements – on a fantastic stuntwoman (and the odd man) – and voilà!

These simple and clean films did a great job. It was so well done that MOC cut out a huge frame of the film and hung it at Arlanda Airport as a billboard. The devil is in the details. Amen.

Brand MOC
Agency Forsman & Bodenfors
Producer Thomas Aziz
Executive Producer Isa Bååth-Ardow
Director Robin Ehlde
Art Director Linda Lundgren

Videos

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Dir. Cut
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Breaking Blocks
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Parkour
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Gymnastics
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Capoeria
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Bull Riding
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Behind the scenes
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