We Allow Everyone to Read
MTM, the Authority for Available Media, strives for everyone to have access to literature and community information regardless of one’s abilities and needs.
When launching MTM’s “We Allow Everyone to Read” campaign, we produced films showing how tools from MTM help people with reading disabilities live easier lives by helping them read and listen to books and information the way they prefer, e.g., in one film we meet Gunnar who can barely see, and Fozia from Pakistan, who borrows books in easy-read Swedish.
The message with the films is that the ability is more than the extent of one’s functions. Recently, the films won Gold at the Intermedia Globe Grand Award in Hamburg.
Client
MTM
Agency
Blomqvist & Co
Executive Producer
Isa Bååth Ardow
Producer
Konrad Patocs
Director
Ali Mermachi
DOP
Kim Silvfing
