RÅTTFÄLLAN
Rodent repellents are rarely associated with glamour. But when Repello wanted to launch their scientific solution, the goal was to make it both obvious and fun. We developed a concept blending humor, recognition, and a touch of musical flair.
The film is based on the concept of The Paranoid Mom and takes place at Christina Schollin’s home. She has rigged the entire house with classic traps in sheer desperation. Initially, the tone is cold and nervous, almost like a thriller. But when her daughter Pernilla Wahlgren enters, the mood shifts instantly. Through a song about Repello’s benefits, the dark fear transforms into a warm and inviting musical world.
The production craftsmanship focused heavily on highlighting the contrast between the problem and the solution. We utilized lighting and set design to visually transport the viewer from a chilly reality to a warm, elevated style.
We are happy to have created a campaign proving that even functional products can be marketed with a twinkle in the eye.
