THE AWARD FOR A BETTER TOMORROW
How do you portray innovation in a way that feels both dignified and visually striking? Together with Miltton, we produced a campaign for the Swedish Institute’s newly launched Pioneer Prize, an award that highlights small and medium-sized Swedish companies driving the green transition.
The goal was to create a cinematic presentation of the nominated companies, where each entrepreneur could share their idea, their drive, and their vision for the future. We wanted to capture the curiosity, conviction, and creativity that define Swedish entrepreneurship in a format that feels both elegant and personal.
We developed a visual style built on studio aesthetics, a muted color palette, and subtle camera movement. With a focus on presence and character, we portrayed eight distinct voices, all united by one message: Swedish innovation makes a difference, both locally and globally.
Three versions of the film were created, a hero film and two teasers, designed for digital distribution ahead of Expo Osaka, where the winner was presented in the presence of both the royal delegation and international decision-makers.
