Trade for people, planet and prosperity

ICC

In a world where toys come to life and stories hold as much importance as magic itself, our protagonist, the girl, invites us on a journey through her thoughts and perceptions of the world. With a captivating charm reminiscent of Hans Rosling, she paints a vivid picture that transports us to another world..

Surrounded by different toys symbolizing different societies, the girl faces a dilemma: understanding how complicated the world is. In her room, filled with these toys, she ponders questions of cooperation, prioritizing quality over origin, and the urgent need to curb emissions.

Through her narrative and visual aids, we explore her perspectives on environmental stewardship and wise investment. She exudes a charming innocence in her storytelling, yet her insights make even the most complex global issues understable to all. Using toys as metaphors, she imagines a future where innovation plays a key role in tackling climate challenges. Her straightforward yet impactful presentation concludes with a call to action: make it more beneficial to trade with climate-friendly products. So that more people can afford them.

To highlight key moments in the story, we worked with various musical elements and sound effects that guide viewers throughout the film. Our audio design, characterized by variation and rhythm, propels the audience on an engaging journey.

In our visual approach, we empower the girl to speak directly to the camera, fostering a direct connection with the viewer and underscoring her message with a sense of urgency and intimacy.

As the narrative draws to a close, the girl reflects on the future, leaving viewers with a sense of hope and a spark of motivation to enact change. By allowing her innocent voice to shed light on pressing issues, the path forward becomes clearer and more inspiring.

CLIENT ICC
TITLE Trade for people, planet and prosperity
EXECUTIVE PRODUCER Gabriel Schock
PRODUCER Emma Hedestig
DIRECTOR Joakim Hesselgren
EDITOR Adam Sköld
DOP Daniel Edin

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