The Baby Buoy

Trygg hansa

When launching “THE BABY BUOY” – a smart app that can prevent drowning by helping parents introduce their toddlers to water – Trygg Hansa and Prime went for a reliable face, a clear straight message and a soft touch. When you have a mother who happens to be one the best swimmers of all time launching your “baby-in-water-situation-app”, what can go wrong?

In addition to doing a great job launching this smart app, the film showed people a new side to this fierce champion of a woman: Therese Alshammar, the mother.

Brand Trygg Hansa
Agency Prime
Producer Isa Bååth-Ardow & Thomas Aziz
Director Ali Memarchi & Robin Ehlde
DOP Alessandro Berellini


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