Chevaleresk season 2
Chevaleresk, Season 2, started with a trip to LAVAZZA in Italy, and to the wonderful world of coffee. Here the audience gets a chance to see how LAVAZZA turn beans into magic in several episodes, in Sweden and in Italy. After having some great coffee, we took a closer look at … clothes, specifically, how they are designed and made at by the manufacturer, ellos, in Borås. Here we created branded content by launching our own collection which we sold (out) on ellos.se
After creating clothes, we decided to wash clothes – in Electrolux’s newest washing machine. In conjunction with this, we shot several separate episodes where Måns and Alexander tested washing and washing programs, they even washed viewers’ clothes. By doing so, we gave Electrolux “more content for the buck”, and Electrolux gave viewers washing instructions in a new, smart and entertaining way.
Both seasons of Chevaleresk attained all their goals and gave both the channels and the sponsors the numbers they wanted. When, on top of this, the show was nominated for Kristallen, the finest prize in Swedish entertainment and news broadcasting, this new and interesting idea truly became a win-win situation. Producing Chevalersk taught us that ideas that might seem a bit narrow on paper can absolutely become great entertainment for a wide audience, as well as new interesting content. It is all about how and who delivers the message.