Spritfabriken
Documenting a construction process is often about timelines and materials. However, for Eslövs Bostads AB, the project with Spritfabriken in Eslöv went deeper: preserving a historical soul while creating homes for the future. Together with Roxx Communication Group, we embarked on one of our most extensive projects to date, spanning three years. The result is a six-part documentary series that brings to life both the history and the engineering required for a modern reconstruction.
The goal was to create an emotional connection to the building’s unique heritage, with a special focus on repurposing materials. By closely following the project manager, the series gained a human presence that gave viewers an authentic look into the daily challenges. To reflect the character of Spritfabriken, we developed a varied visual style. By blending modern documentary footage with Super 8-inspired sequences, we created a visual bridge between the factory’s industrial past and its new chapter.
The final production is an engaging story with strong dramaturgy that does more than just inform. The series has become a powerful tool for generating interest in the upcoming apartments, successfully creating a lasting connection between EBO’s project and future tenants.
