Director Maria Sandström began her career as an Art Director but quickly realised that combining her strong visual eye with directing would better fit her desire to create and develop stories. The advertising industry has over the years had her to thank for a great number of strong concepts for the commercial and branded content market. When Maria directs, she makes sure that everyone on set feels seen and appreciated, from the client to the actors. The atmosphere is always full of joy, and she works with the team to create something truly special. Maria believes that collaboration is key to success, and she works hard to create an environment where everyone feels comfortable contributing with their ideas. One of Maria’s strengths is her ability to come up with fresh and innovative ideas that are visually stunning and emotionally engaging. Whether it’s a commercial or a music video, Maria always strives to bring something new to the table. With years of experience in the industry and her background as an artist, Maria has a deep appreciation for colour and visual aesthetics. She incorporates this into her work, to create a visual narrative that enhances the story and the emotions of the piece. Her work has received many accolades with awards from Promax, Promax BDA World and The RSA – Royal Society of Arts, to name but a few.